A chatbot is a computer software program designed to simulate human conversation via text or audio messages. Today’s consumers expect to be able to communicate with businesses on their favorite chat platforms, using text and voice, just as they do with friends and family. They want to do so because it’s easier, less intrusive and quicker than using other communication channels.
Any Business can use Conversational AI to automate customer-facing touch points everywhere – on social media platforms like Facebook and Twitter, on their website, their app or even on voice assistants like Google Home. We can divide and use the conversation Chatbot as per the requirements. Following can be the ways where we can implement the solution.
- To handle app complaints, these platforms are probably Website, Twitter and Facebook or some other platform since they’re the most convenient. So deploy bots there.
- To send updates and acquire customers, deploy a custom chatbot on your website or a real-time platform like social media platform.
- To handle a massive volume of customer service queries for time-sensitive industries like food chain, e-commerce, banks, and airlines, deploy a custom voice bot, a website bot or an in-app bot.
Benefits of Conversational Chatbot –
Extensive Customer Assistance – chatbot can provide assistance real-time like a salesperson or technical support executive used to provide in any business. Moreover, chatbot can offer an interactive communication where they also ask questions to understand the real problem. Users can get assistance on registration, payment, checkout and delivery questions related to product and services offered.
24/7 Customer Support – customer service available for 24/7 has a positive impact on your customer satisfaction. Customer support process can be improved with the help of chatbot. Bots can be programmed to give automated answers to repetitive.
Lead Generation – Chatbot can also be used to generate leads for the business. Customers can come and share their requirement. A sales communication is possible over the chatbot. Website visitors can be converted into leads.
Handling Capacity – Unlike humans who can only communicate with one human at a time, chatbot can simultaneously have conversations with thousands of people. No matter what time of day it is or how many people are contacting you, every single one of them will be answered immediately.
Saves Money – In any business there are lot of employees who need to be paid for the work they do. And these expenses just keep adding up as business grows. Chatbot are a one-time investment which helps businesses reduce down on staff required.
Chatbot are changing online user experiences in every industry whether its food chain, banking, aviation, hospitality. It’s safe to say that there is a chatbot revolution coming and let us be ready to embrace and integrate it with our businesses.